The Indian tourism industry is growing at a very fast rate and it has great potential to create plenty of jobs and earning huge foreign money. Despite these, a lot of things need to be done if India wants to be the global leader in the tourism industry.
Tourism is considered a huge industry around the world especially in the service sector. It has a great impact on the economy as well. In fact, in so many countries, tourism is the biggest source of income and solely responsible for their economic growth.
The tourism industry in the developing countries is expected to increase more in the next decade especially in China & India. Countries like Singapore, Malaysia & India is promoting hard for their tourism industry. In other developed countries like USA, France, UK & Switzerland, the tourism industry is already a big industry.
In a recent survey, it was predicted that in the next decade, India will become third largest travel & tourism industry; currently, Indian is positioned at seventh place. But he also insisted that for that India needs to develop tourism friendly policy & off course infrastructure as well.
It is indeed required & essential that Indian government should promote it more aggressively and with a proper marketing strategy. Latest ways of marketing techniques should be used for the promotions. Next level creative projects should be started with the Indian touch & feel.
India has so much diversity in itself that it has great potential if it is properly marketed and maintained. People around the world, fascinated by the diversity of Indian culture, food, traditions, lifestyle etc. This should be promoted to the tourists.
Other than the promotion of the things, few things need to be done of the skill level as well. It is very unfortunate, but we need to accept that Indian is way behind in terms of skills for other tourism industry. People, who want to work in this industry, must have great skills in terms of speaking, networking, management & hospitality.
Other than skills development, another important step should be infrastructure development. Yes, it would affect the old year’s tradition but a systemic approach with a great detailed study with inclusion of the local people should be the way to do it. All the upcoming impacts of the development should be studied in a detailed way before implementing them on a large scale.
For the fact, Majority of the Indian tourism industry is located around the old cities, forts, a town of historical significance and some hill station of the British era. But there are some other beautiful places and town which needs to be explored and should be promoted with proper infrastructure and communication mediums.
This will require proper planning and a systematic approach from all the concerned people then only a successful model can be created for the tourist. This should be done with proper coordination with all the relevant people. This will help in getting different idea and methods to carry out the task.
